vendredi 2 juin 2017

The Chinese Deal: Reward for Trump's 'China First' Policy

Trump Awarded a New Chinese Trademark, This Time for Catering
By PAUL MOZUR
The Ivanka Trump jewelry store in the lobby of Trump Tower in New York last year. Ms. Trump could sell jewelry and wedding dresses in China under new trademarks granted by Beijing.

Trump and his daughter Ivanka could sell jewelry and wedding dresses and provide catering services in China under new trademarks granted in recent days by Beijing.
The new trademarks expand the president’s business interests in the world’s second-largest economy after the United States’, which have already stirred complaints over a conflict of interest.
During his campaign, Trump regularly blamed China for the loss of American industrial jobs and pledged to take a tough trade stance with Beijing. 
That position has since softened, in particular after an April meeting with Xi Jinping.
As a businessman, Trump has made money by licensing the use of his name on an array of products around the world, like vodka in Israel or soap in India.
He has added to that list since taking office. 
Over the last three weeks, China’s trademark office gave preliminary approval for one trademark to Trump for providing catering services and four to his daughter through her trademarking business, Ivanka Trump Marks. 
Ivanka Trump’s trademarks include those for jewelry, wedding dresses, watches and a range of electronic devices.
Trump applied for the trademark in April 2016, while his daughter applied for the four trademarks from May to July last year.
Trump has at least 89 trademarks registered and 28 others that have won preliminary approval. 
His daughter now has 17 registered trademarks and six that have won preliminary approval. Trademarks with preliminary approval are formally registered three months later if officials receive no objections.
Abigail Klem, the president of Ivanka Trump’s company, said that those trademarks were made “in the normal course of business” and noted that the company had taken similar steps in the past, “especially in regions where trademark infringement is rampant.”
She said the firm had seen a “surge” in companies trying to capitalize on the Trump name. 
“It is our responsibility to diligently protect our trademark,” she said.
The Trump Organization did not immediately respond to a request for comment.
The latest trademarks give the Trump Organization further control over its brand in a country where opportunists frequently register well-known trademarks in a practice called “trademark squatting.”
Since his political rise, leather goods, toilets and cosmetics bearing the Trump name but trademarked by others have been spotted being sold around China. 
To avoid such problems, lawyers often advise that brands register their trademarks across broad categories of goods.
The Trump Organization has said it will not make any more international deals. 
It is currently being run by Trump’s two adult sons.
China has said it has acted in accordance to law regarding Trump’s trademarks. 
Still, the family’s business dealings with China have been criticized.
Last weekend, two activists investigating labor practices at Chinese factories that make shoes for Ivanka Trump, among other brands, went missing, according to their employer, China Labor Watch, and a third was detained.
Trump’s business interests in China have also concerned some senators, who have pointed out that Beijing could use the trademarks to try to sway United States policy.
In February, Trump won a 10-year legal battle over the right to protect his name brand for construction projects. 
The ultimate trademark approval was disclosed days after talks with Xi and after Trump dropped his challenge of China’s Taiwan policy.

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